Mark Zaller, CEO, started a Santa Barbara aerial photography company with his first plane in
1978. In 1980 he was a Bush Pilot in Alaska for inertial and satellite surveying. Pivoting from
flying to hi-tech he went to work for a small startup, 3Com, developing Ethernet. After becoming 3Com's Global Business Development Manager to Hewlett Packard, HP purchased
3Com and he worked out of Grenoble France
until 2005. Returning to the US, he flew
wildfires and developed Augmented Reality
imaging systems for aerial firefighters, and flew them as a public safety pilot. Over the next 10 years he owned several planes and used them working for several startups developing and delivering advanced thermal infrared systems.
He is still advancing thermal imaging for wildland fires and flying them as Air Attack pilot. Since 2009 he has maintained a non-profit to help Aerial Firefighters with infrared and mapping:
http://www.aerialfiretech.org/